NYSM is an independent lifestyle brand which represents real Hip Hop and NY street culture. It began in 2008 from a folding table in the streets of Brooklyn and now it proudly does business all under one roof! Those who are apart of NYSM include Method Man, Ghostface Killah, Raekwon and Masta Killa from the WU-Tang CLAN. As well as French Montana, Fame, Makaya Revolutionary Love and many more...
Why You Need NY State of Mind:
NYSM clothing is an embodiment of NY Hip Hop culture, its unique approach to experimenting with materials, technology and business strategies makes them one of a kind. If you're into street style, then this brand is for you!
Our Fave Item:
This is a tough decision, but we'd have to pick one of the classic hats. The 'Arched Snapback Hat' is an essential and can be styled in a multitude of ways- whether that's dressed down with jeans and a statement pair of trainers for the guys, and for gals it looks great with a slip dress and denim jacket combo!
Photo Credit: NY State of Mind
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