What do you get when you add Cristiano Ronaldo in his underwear and lot of brightly coloured powder? Yes, that does seem like a fun way to spend a Friday night, but what we’re talking about is his latest campaign for his CR7 underwear range.
The famously ripped footballer stands tall and strong in the behind-the-scenes pictures of the shoot, in which he’s dressed only his trunks as brightly coloured powdered paint is thrown at him from all directions.
Addressing the fact that the campaign was inspired by the way his team designs the underwear collection, Cristiano explained that “Each season we start with a plain white trunk as a blank canvas and then add the colour and design elements from there, as I I feel like a splash of colour is really important to create a bold and stylish look."
"I wanted to bring this process to life with the campaign," he continued, "so we used my body as the blank canvas! It was a lot of fun and a totally new experience for me."
After seeing the stunning pictures that resulted from the campaign, we feel like we’ve gone through an experience as well. Check them out above!