When Rihanna was appointed as the Global Brand Ambassador and Creative Director for Puma earlier this year, it was a bit surprising, but not really. Rihanna has been appointed as different campaign ambassadors from different brands such as Dior so there's definitely a reason as to why Rihanna was chosen.
Sure enough, Puma's sales spiked up just having Rihanna as its newest ambassador and now, the singer turned businesswoman has just released her first design for her collection at Puma.
A spin off from the best selling Puma suede shoes, Rihanna introduces the Puma Creeper. Called The Creeper, Rihanna shot the campaign with musician, director, producer and rumored boyfriend Travis Scott.
The Creeper will be released on PUMA's website, selected retailers on September 18th and more colors and material will be released on September 25th onwards, throughout 2016.
Photo Credit: Harpers Bazaar, Badgalriri via Instagram
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