The campaign video, which you can watch above, featured an eclectic bunch of stars including St. Vincent, Missy Elliot, Susan Sarandon, Juno Temple, Courtney Love, Cara Delevingne, Sissy Spacek, Anna Cleveland, Kendall Jenner, Marilyn Manson and Marc Jacobs himself. It's gothic-chic and shows that muses come in all shapes and sizes this season.
St. Vincent, who starred alongside girlfriend Cara, described making the film as "an acid-trip Fellini film. It was lovely to be in the company of real artists and genuine, beautiful freaks".
Marc Jacob's second big reveal of the day came in the shape of 15 year old Kaia Gerber, Cindy Crawford's daughter. The model has been names as the new face of Marc Jacobs Beauty for 2017, and the sneak peeks are looking incredible (see them in the gallery above).
Gerber told Allure that "I'm so excited and honoured that my first beauty campaign is with Marc Jacobs, an icon in the fashion industry. I'm obsessed with his beauty products, and like everything else he does, Marc Jacobs Beauty makes you feel feminine and playful".
Kaia was also names Female Model of the Year at The Daily Front Row's 2016 Fashion Media Awards this week at NYFW. Marc Jacobs, fittingly, presented her with the award.
Most 15 year olds are just discovering lipgloss not becoming the face of Marc Jacobs Beauty, go Kaia!
Photo Credit: Instagram, Marc Jacobs
Video Credit: YouTube Marc Jacobs
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