Having showed at Soho's Brewer Street Car Park for only three seasons, the British Fashion Council (BFC) has announced that in February, London Fashion Week (LFW) will be moving to a new home- The Store Studios at 180 The Strand!
This is the same venue where London Fashion Week Men's currently takes place and given it wasn't too long ago that LFW was based at Somerset House, it looks like the BFC were only too keen to move the event back onto The Strand where they'll be "creating a fashion and cultural hub in the heart of London."
The BFC have also said this morning: "The Store Studios holds a strategic location at the intersection of north, south, east, and west London and has easy access to the river as well as to main central areas such as Covent Garden and Southbank."
Additionally, London Fashion Weekend will be rebranded into London Fashion Week Festival.
The deputy mayor for the cultural and creative industries, Justine Simons, said, "London is a top fashion capital - we have brilliant fashion colleges, leading designers and established brands, and Londoners of course have a great sense of style."
"London Fashion Week and London Fashion Week Men's have been blazing a trail on the world stage," she continued. "The brand new London Fashion Week Festival will up the game even more - cementing The Store Studios as the coolest new creative quarter in London and offering a fantastic opportunity for the public."
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