Shot by LA photographer Cass Bird amidst a sunny Californian backdrop, the campaign stars Danish model Nadja Bender.
As well as the label’s signature look heels, Nadja also models new ankle boots, above the knee open-toed shoes, handbags and sunglasses from the collection.
Jimmy Choo Creative director Sandra Choi tells WWD how she wanted to further the brand’s aesthetic with the campaign: “I wanted to convey an upbeat attitude whilst juxtaposing new with old – artisanal vintage references blended with bold, graphic architectural details – to create something modern and surprising.”
Photo Credit: Fashion Copious, Pursuitist
Video Credit: Jimmy Choo
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