Makeup shaming, sigh
, it's a product of our deeply misogynistic society. You know, where women are told that they should be 'pretty', to then be told how much prettier they'd be without makeup, to then be met with distain when they go bare faced. We can't win. If you love makeup, you're vain or materialistic, if you don't own any you're not a 'real woman'- it's like Goldilocks- society wants us to wear *just* the right amount of makeup, not too much and not too little.
It's not just men who makeup shame, women are guilty too. A lot of women think it's vulgar to apply makeup in public, why? Is it because they think we're giving away a female 'secret' and destroying the mystery? This angers me greatly, because a) anyone who thinks women naturally have gold eyelids and red lips deserve to have their bubble burst, b) makeup is not a secret, and it shouldn't be seen as a tool of disguise but more one of fun and confidence, c) who doesn't love watching a woman on the tube do her makeup? It's like a live Youtube beauty tutorial!
In August the campaigns #ThePowerOfMakeup and #MakeupShaming kicked off after NikkieTutorials shared a half made-up/ half natural tutorial. Women clapped back at the makeup shamers who think women wear it because they're insecure, want male attention or don't love themselves. They showed that they wear it because it's a fun, creative method of self expression, it gives you a little confidence boost and also that it's no one's f*cking business what a woman choses to do with her face.
Makeup shaming was brought to my attention again a couple of weeks ago, when Tokyo Corp, a Japanese railway operator released a video
imploring female commuters to refrain from applying their makeup on their journey. The video shows a young woman confronting two commuters who are doing their makeup, she speaks to the camera "Women in the city are all pretty, but can be ugly sometimes. Why can't you do that before you leave home? Your eyebrows restored and eyelashes multiplied, your transformation has been witnessed".
There is a plethora of things wrong with this campaign. Firstly, it's outrageously sexist. Secondly, applying makeup on your commute is a bloody efficient use of time. Why would I get up twenty minutes earlier to do my makeup, when I could utilise my hour commute? Thirdly, why on earth are people so bothered?! Surely, there are much bigger issues that this transport operator could be dealing with, like sexual harassment or pickpocketing. But no, apparently a woman applying some mascara on the train needs attention.
A year ago 'My Pale Skin' (aka Em Ford) released a video entitled 'You Look Disgusting' which responded to the thousands of comments she'd received on makeup free images she had posted on social media. The message, was "I wanted to create a film that showed how social media can set unrealistic expectations on both women and men. One challenge many face today, is that as a society, we're so used to seeing false images of perfection, and comparing ourselves to unrealistic beauty standards that it can be hard to remember the most important thing- you ARE beautiful".
Makeup shaming, in both veins (shaming those who wear makeup and those who don't) is completely wrong. You are not ugly if you wear makeup, you are not ugly if you don't wear makeup, but you are ugly if you shame and troll others. Beauty isn't skin deep. Moreover, if you makeup shame have a little reevaluation- why do you give a sh*t? Really? How does a woman's choice on how she presents herself have any impact on you? Does it make you feel better about yourself to tear someone else down?
I'll end with a Mean Girls quote, because a Mean Girls quote is ALWAYS relevant. "Calling someone fat won't make you any skinner. Calling someone stupid doesn't make you any smarter. Ruining someone's life won't make yours any better".
Photo Credit: Pinterest
Video Credit: My Pale Skin, Nikkietutorials
Follow us on Instagram HERE for bite size style inspo!