The line will consist of 25-stock-keeping-units ranging from $19 to $42 dollars. Hailey *helped* develop the products, and came up with the hashtag #TheBeautySquad which will be used to promote the products, to her 7.9 million Instagram and Twitter followers.
The model said that "The Hailey Baldwin for ModelCo range is all about my signature go-to beauty products, I have always loved the world of beauty and was thrilled to be given the change to show my creativity with a cult-cool brand like ModelCo". Continuing "Think filter-esque hues, sleek packaging and premium formulas".
If her Instagram announcement is anything to go by, the makeup certainly seems filter-esque, check it out in the gallery above...
Photo Credit: Instagram, Pinterest
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