LFW is the fashion industry's favourite week of the year, but it is also the most frantic and exhausting. This combination of too much caffeine, not enough sleep, heels, queuing and dashing between shows means that Editors across the board have a lot of funny anecdotes. It's chaos. Often fun, glamorous chaos. Often not. It's not actually possible for Editors to be in five places at once, if we could we would. So this results in frantically running around Soho whilst trying to Snapchat, Instagram and write reports. While also trying to not be caught red face and puffing by street style photographers.
1. “Once, a colleague and I were queueing in the rain for a show that was running 40 minutes late. A faux fur clad lady in pointed satin slingbacks toting a mock croc handbag introduced herself to us as a freelance stylist and proceeded to regale us with tales about her assistant’s ability to worm her way backstage at any show. We swapped cards and later that evening, came across said stylist inside the show venue, crying as she sat on the steps of the main staircase.
She explained that she’d promised a PR contact she’d be at the show just gone but was refused entry on grounds that she was late and they were over capacity. She tearfully pleaded with us to send her photos of the show we’d snapped so she could pretend she’d been in attendance. We offered some kind words and sent her a couple of sub-par images but despite explaining that her PR contact probably [actually, MOST DEFINITELY] wouldn’t care she hadn’t made it, her tears ceased to flow the moment she downloaded the pictures.
Pawing at her tear-streaked mascara, she suddenly stood upright at the arrival of her photographer beau, with whom she invited us to attend an after party. We politely declined and made our own way to dinner."
2. "What really annoys me are girls who have seats look at you like you're a peasant when you ask them to move up. You don't own the row of chairs"
3. "Every PR contact you've ever had will suddenly become your BFF. That woman you met once 2 years ago will send you five emails a day calling you 'babes' and saying how much they want to 'catch up'. You know they are just trying to fill out their event, but you go along with it because you know, goodie bags"
4. "Back in the days when I was an editor's assistant, she'd make me call around and plea for her to be seated on the FROW otherwise she wouldn't attend. It was very embarrassing, particularly because she wasn't as important as she liked to think. Very awks."
5. "A friend of mine had handed her business card to a woman, and they had a chat about which shows they were going to attend. When my friend was told for the second time that she had already checked in somewhere she asked them to describe what the person looked like and pieced it together. This woman had been using my friend's business card to get into shows! Note to self: don't trust anyone, fashionistas can be cut throat".
6) “While interning many LFW seasons ago, a friend and I were given two invites to attend a show for a well-known designer by our supervisor. Given that we were industry nobodies, we were unabashed at forcing our way through the crowds and plopped ourselves down in the second row so as to be on the receiving end of what appeared to be a substantial goodie bag.
The goodie bag was substantial indeed. And while there were no new season sunglasses or iPods (goodie bags post 2010 just don’t compete), a vibrant embossed cushion featuring the fashion house’s name pleased us to no end. Squealing with delight, we plotted how to nab a few more of them before leaving.
Those around us glanced our way with disapproving glares as we shoved cushions left, right, and centre into our tote bags from the empty chairs beside us (apparently, it’s FROW or nothing for some). Escaping from the clutches of any hawk-eyed PRs, we left quietly into the night. Months later, we saw the same embossed cushion being sold on eBay. If only we hadn’t grown attached to them in our shared flats…"
7) "There are so many crazy things I've witnessed at fashion week, but one that stands out is when a brawl almost started. If you're late to a show, you expect to stand as your seat has probably been taken. Some girls didn't take too well to this and began shoving the people in front of them, so they could see better (or, in other words, take better Instagram pics). This escalated as the girls in front, quite understandably, didn't like getting elbowed in the back. Security had to come over and ask them to calm it."
Photo Credit: Pinterest
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