The Balmain Army has broken another headline, the sister duet of (Kendall and Kylie Jenner, Gigi and Bella Hadid, and Joan and Erika Smalls) was yet another master piece of Creative Director, Oliver Rousteing.
The campaign was centred around the beauty of the intimate connection, the “unique and unconditional love” of siblings. Yet what caught our attention was the smokey eye!
Rousteing with 1.2M (Instagram) followers knows how devise eye make-up that is as fierce as the women who wear it. The classic smokey eye has always been a prominent staple to many girl's weekend routine.
Yet the secret to the smokey eyed women of the balmain army is a hint of of colour, a dark blue or emerald green, and to follow, a hint of sliver below the brow.
The tiny stroke of colour blends out the uniform black tone, creating a smudged yet shimmering effect. It also enhances the eye colour bringing all attention to eyes. EXACTLY what, the Balmain babes need to ace the perfect eye capturing photo, Take note Ladies, Take note!
Photo Credit: Tora Tora
Video Credit: Lauren Curtis
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