100 Great Breads (Hardback)
Bread links all cultures together. It holds a social and gastronomic significance for everybody. Paul Hollywood's love of this foodstuff has built him a thriving bakery business and seen him creating breads for some of the country's most famous hotels. He believes in celebrating the baking of bread and conveys his own love of bread-making and its therapeutic powers in this collection of fantastic recipes. In this book, Paul Hollywood reveals all the simple techniques you need to make this staple food and shows you that baking bread is far easier than you could possibly have imagined. The book contains 100 great breads from a basic brown and white loaf to savoury and sweet, Mediterranean, traditional and ancient breads.
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The Lean Startup
Most new businesses fail. But most of those failures are preventable. "The Lean Startup" is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. "The Lean Startup" is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean.
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The Online Journalism Handbook: Skills to Survive and Thrive in the Digital Age (Paperback)
How do we practice journalism in a digital world, in which the old 'rules' no longer apply? This text offers comprehensive, instructive coverage of the techniques and secrets of being a successful online journalist, both from a theoretical and practical point of view. Reflecting the vitality of the web, it will inspire you to acquire new skills and make sense of a transforming industry. Key Features: * How to investigate and break stories online * Learn to broadcast to millions using video and podcast * How to blog like a pro * Learn to manage and stimulate user-generated content * Include and use social media in your toolkit * How to dig out stories using data journalism * Rise to the challenge of citizen journalism * Make your journalism more interactive at every stage of the process * Dedicated chapter for Law and Online Communication The Online Journalism Handbook is essential reading for all journalism students and professionals and of key interest to media, communication studies and more broadly the social sciences.
The Facebook Effect: The Real Inside Story of Mark Zuckerberg and the World's Fastest Growing Company
Today - six years after it was created in a Harvard dorm room - over 500 million people use Facebook regularly, in just about every country on earth. That a company...
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In The Plex
It is best known for its search engine, but as Steven Levy explains, Google's ambitions go far beyond internet searching. It has moved into mobile phones, computer operating systems, television, and is the most powerful company in the advertising business. Its advertising business produces revenues so substantial that the company has no difficulty funding all its other projects. The company has an unusual corporate culture, which Levy describes. The founders are often seen on Rollerblades, there are exercise breaks for employees and certain foods are either free or minimally priced. There is simultaneously an atmosphere of seriousness and playfulness. What role this corporate culture plays in the company's success is one question that In the Plex will address. For example, every Googler has 20% time -- employees are allowed to spend 20% of their time on projects of their own devising. No manager can prevent this. Some successful corporate businesses have come from 20% time. Levy provides the background on Google's decision to enter the Chinese market, a decision that was controversial within the company at the time and which has recently made news as Google threatens to withdraw from China. He explains how "cloud computing" is the next frontier for Google, and he takes the reader into product development, including products that should be reaching market around the time the book is published. He explains what Google is doing to counter the rise of social networks such as Facebook (Google has its own social network), real-time competitors such as Twitter, and the looming risk of government regulation because of its dominance of the internet.