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It Cosmetics Bye Bye Under Eye concealer, Women's, Light
£23.50
It Cosmetics Bye Bye Under Eye concealer, Women's, Light
Light - Working with leading plastic surgeons to develop clinically proven beauty solutions, IT Cosmetics aims to empower through the confidence that comes with being happy in your own skin. Packed full of high performance ingredients including anti ageing peptides, vitamins and hyaluronic acid, this waterproof concealer effectively erases the look of imperfections without creasing or cracking.IT Cosmetics Bye Bye Under Eye concealerFull coverage anti ageing waterproof concealer with high performance pigments,anti aging peptides, vitamins, hydrolyzed collagen, hyaluronic acid and antioxidantsApplication: Heavenly Luxe™ Dual Retractable Concealer Brush under the eyelids 8ml
Selfridges
Bye Bye Under Eye Concealing Pot
£22.00
Bye Bye Under Eye Concealing Pot
Light - Working with leading plastic surgeons to develop clinically proven beauty solutions, IT Cosmetics aims to empower through the confidence that comes with being happy in your own skin. Packed full of high performance ingredients including anti ageing peptides, vitamins and hyaluronic acid, this waterproof concealer effectively erases the look of imperfections without creasing or cracking.• IT Cosmetics Bye Bye Under Eye Concealing Pot• Full coverage anti ageing waterproof concealer with high performance pigments,anti aging peptides, vitamins, hydrolyzed collagen, hyaluronic acid and antioxidants• Application: Heavenly Luxe™ Dual Retractable Concealer Brush under the eyelids• 5g
Selfridges
Superhero™ 4-in-1 Eye-Transforming Super Shadow and Liner Brush
£22.00
Superhero™ 4-in-1 Eye-Transforming Super Shadow and Liner Brush
IT Cosmetics’ Superhero™ 4 in 1 Eye Transforming Super Shadow and Liner Brush allows you to flawlessly apply all your favourite shadow and liner products with just one tool. The innovative dual ended design features an angled eyeliner brush for even and precise liner application, as well as an eyeshadow brush that can be used all over and double up as a crease and smudger brush too. IT Cosmetics Superhero™ 4 in 1 Eye Transforming Super Shadow and Liner BrushApplication: Use the eyeshadow brush end to apply your all over shadow. Slide up the brush base one click to buff in your crease shadow. For added definition, slide up the brush base another click and smudge shadow along your lower lash line. To finish, use the angled eyeliner brush end to effortlessly apply your liner
Selfridges
Superhero™ Liner 0.55ml
£19.00
Superhero™ Liner 0.55ml
Developed with leading plastic surgeons, IT Cosmetics’s Superhero™ Liner gives your eyes instant definition in one simple stroke. Whether you want to create thin, thick or cat eye strokes, this innovative liner pen makes it easy thanks its unique IT Cosmetics™ Heavenly Skin™ brush hair tip. Unlike felt tip liners, this applicator won’t fray and applies your liner with effortless precision, always. IT Cosmetics Superhero™ LinerApplication: Creating natural looking, eye defining thin, thick or cat eye lines has never been easier! Lightly glide IT Cosmetics' lash hugging Heavenly Skin™ brush hair tip across the base of your lash line, from the inner to outer corners. Press the brush as close to your lash roots as possible for a seamless no skip glide. Press lightly to create a thinner line, and add slightly more pressure to create a thicker line0.55ml
Selfridges
Confidence in Your Glow blushing bronzer 14.76g
£25.00
Confidence in Your Glow blushing bronzer 14.76g
Working with leading plastic surgeons to develop clinically proven beauty solutions, IT Cosmetics aims to empower through the confidence that comes with being happy in your own skin. For custom brightening and radiance, Confidence in Your Glow offers a blush, bronzer and highlighter in one. Exclusive Drops of Light Technology creates a lit from within glow without any glitter or shimmer, while anti ageing ingredients care for your complexion.IT Cosmetics Confidence in Your Glow blushing bronzer in Natural GlowApplication: apply where the sun would naturally hit the face. Swirl all three powders together, or use individually14.76g
Selfridges
Confidence in Your Glow blushing bronzer 14.76g
£25.00
Confidence in Your Glow blushing bronzer 14.76g
Working with leading plastic surgeons to develop clinically proven beauty solutions, IT Cosmetics aims to empower through the confidence that comes with being happy in your own skin. For custom brightening and radiance, Confidence in Your Glow offers a blush, bronzer and highlighter in one. Exclusive Drops of Light Technology creates a lit from within glow without any glitter or shimmer, while anti ageing ingredients care for your complexion.IT Cosmetics Confidence in Your Glow blushing bronzer in Warm GlowApplication: apply where the sun would naturally hit the face. Swirl all three powders together, or use individually14.76g
Selfridges
Confidence in Your Glow blushing bronzer 14.76g
£25.00
Confidence in Your Glow blushing bronzer 14.76g
Working with leading plastic surgeons to develop clinically proven beauty solutions, IT Cosmetics aims to empower through the confidence that comes with being happy in your own skin. For custom brightening and radiance, Confidence in Your Glow offers a blush, bronzer and highlighter in one. Exclusive Drops of Light Technology creates a lit from within glow without any glitter or shimmer, while anti ageing ingredients care for your complexion.IT Cosmetics Confidence in Your Glow blushing bronzer in Nude GlowApplication: apply where the sun would naturally hit the face. Swirl all three powders together, or use individually14.76g
Selfridges
Heavenly Skin One-Sweep Wonder Brush #705
£35.00 £31.50
Heavenly Skin One-Sweep Wonder Brush #705
Effortlessly achieve airbrushed makeup application with the IT Cosmetics One Sweep Wonder Brush. Crafted from patent pending Heavenly Skin hair that has been infused with collagen, silk, peptides, niacin and antioxidants, the dual fibre hairs have an anti ageing effect that improves the look of skin. The tapered brush head allows for easy, precise application in one simple sweep.IT Cosmetics Heavenly Skin One Sweep Wonder Brush #705Application: use brush head to pick up powder, tap off excess and blend into skin
Selfridges
Bye Bye Pores illumination airbrush pressed powder 9g
£25.00
Bye Bye Pores illumination airbrush pressed powder 9g
Providing your skin with that all elusive lit from within look, the Bye Bye Pores Illumination pressed powder from IT Cosmetics is your solution to goddess worthy glow. Optical blurring technology airbrushes, while the label’s Drops Of Light formula delivers unbeatable radiance without the use of glitter or shimmer – that disco shine doesn’t belong in a 9AM meeting after all. Swipe a small amount across your complexion for a flawless finish.IT Cosmetics Bye Bye Pores illumination airbrush pressed powderApplication: Sweep a small amount onto skin using a brush9g
Selfridges
Bye Bye Under Eye Illumination waterproof concealer 8ml
£23.50
Bye Bye Under Eye Illumination waterproof concealer 8ml
Light - For a lot of us, no matter how much sleep we get we just can’t shift the dark circles. IT Cosmetics’ Bye Bye Under Eye Illumination concealer is imbued with the label’s Drops Of Light Technology which delivers unbeatable radiance without the use of glitter or shimmer – that disco shine doesn’t belong in a 9AM meeting after all. Highly pigmented, this game changing formula blurs imperfections for a more awake complexion. Yes, please. IT Cosmetics Bye Bye Under Eye Illumination waterproof concealer Application: Warm a tiny amount with fingers, tap onto skin and blend using a brush8ml
Selfridges
Your Skin But Better CC+ Illumination SPF 50+ Cream 32ml
£30.00
Your Skin But Better CC+ Illumination SPF 50+ Cream 32ml
Light - For coverage that’s not only full and long lasting but also protects your skin turn to IT Cosmetics. The Your Skin But Better CC+ cream is enriched with SPF 50+ (after all, sun exposure is the number one cause of skin damage) and an advanced anti ageing serum to create a more radiant looking complexion. Designed to illuminate with light reflecting pigments, any pores or lines are reduced – beauty innovation at its finest. IT Cosmetics Your Skin But Better CC+ Color Correcting Illuminating Full Coverage Cream + Anti Ageing hydrating serumApplication: Apply 1 2 pumps to clean skin using a make up brush32mlNot tested on animals
Selfridges
It Cosmetics Superhero™ Mascara, Women's, Super black
£19.00
It Cosmetics Superhero™ Mascara, Women's, Super black
Super black - Achieve the look luscious eyelashes with the Superhero Mascara from IT Cosmetics a game changing formula clinically shown to give super volume, super length and super elastic stretch in just one coat. Developed with plastic surgeons, it features powerful lash lifting polymers, volumising collagen, strengthening biotin, proteins and peptides combined with extreme black pigment to coat every lash from base to tips for an extended, fuller finish. IT Cosmetics Superhero MascaraApplication: Starting at the base of your lashes, wiggle and sweep up and through to the tips. Apply additional coats for more dramatic results9ml
Selfridges
Blurred Lines smooth-fill lipstick 3.4g
£18.00
Blurred Lines smooth-fill lipstick 3.4g
Brave - Infused with collagen and hyaluronic filling properties, this Blurred Lines lipstick from IT Cosmetics applies pigmented product to your lips, blurring away lines at the same time. The result? Deliciously plush cushiony lips. Essential butters and oils – including shea butter and avocado – nourish and protect for a fuller looking pout with just the right amount of shine. IT Cosmetics lipstickHow to apply: Use straight or use a lip liner to apply product to the lips3.4g
Selfridges
Confidence in an Eye Cream 15ml
£30.00
Confidence in an Eye Cream 15ml
IT Cosmetics tackles the issue of sleep deprivation and over working with its brightening product: Confidence in an Eye Cream. This intensely buttery formula helps to transform the eye area with the use of high performance ingredients that hydrate, smooth and refresh. The apricot tint works as a colour corrector, while avocado gives this moisturiser its creamy quality. IT Cosmetics Confidence In An Eye CreamHow to apply: apply to clean skin in the morning and evening. Using upward sweeping motions, smooth gently under the eyes15ml
Selfridges
Confidence in a Cleanser
£24.00
Confidence in a Cleanser
A cleanser and a serum in one, IT Cosmetics’ Confidence in a Cleanser promises to leave you with revitalised, glowing skin. The silky formula gently moisturises, melting away make up and impurities leaving a perfectly balanced complexion. Specifically tested for the sensitive eye area, this sulphate and soap free product works to refresh without irritating, while the Anti Aging Armour Rejuvenating Concentrate restores lost moisture and collagen. IT Cosmetics Confidence in a CleanserHow to apply: Gently massage onto wet skin for 30 seconds every morning and evening. Rinse and pat dry148 ml
Selfridges
It Cosmetics Heavenly Luxe™ Complexion Perfection Brush, Women's
£35.00
It Cosmetics Heavenly Luxe™ Complexion Perfection Brush, Women's
IT Cosmetics’ cruelty free Heavenly Luxe Complexion Perfection Brush is an ultra luxe, plush tool for perfect airbrush application. Designed with leading plastic surgeons, its large end allows you to quickly apply your foundation to bigger areas for a beautiful flawless finish, while the micro end allows for the most accurate precision even in the smallest spaces. IT Cosmetics Heavenly Luxe Complexion Perfection BrushApplication: Start off with the large end, and apply your favourite foundation using the circular motions to large areas of your face. Use the micro end to apply your favourite concealer precisely down to the smallest poreCruelty free
Selfridges
It Cosmetics Heavenly Luxe™ Wand Ball Powder Brush, Women's
£35.00
It Cosmetics Heavenly Luxe™ Wand Ball Powder Brush, Women's
This luxuriously soft, rounded and tapered brush from IT Cosmetics picks up and applies the perfect amount of powder for your most beautiful, airbrushed complexion. Featuring ultra plush, award winning Heavenly Luxe synthetic hair, a soft touch handle and precision cut brush head, it truly does the work for you to deliver an instantly poreless, optical blurring finish every time. IT Cosmetics Heavenly Luxe Wand Ball Powder BrushHow to use: Dust your favorite loose and pressed powders all over your face and décolleté using gentle, sweeping motions for natural looking, flawless resultsCruelty free
Selfridges
It Cosmetics Heavenly Luxe™ French Boutique Blush Brush, Women's
£29.00
It Cosmetics Heavenly Luxe™ French Boutique Blush Brush, Women's
Perfect for all your favourite cream and powder blushes, this glamorous, French boutique inspired brush from IT Cosmetics delivers a youthful flush of colour with each skin loving sweep. Featuring ultra plush, award winning Heavenly Luxe synthetic hair, the angled, precision cut brush head effortlessly hugs the curves of your cheeks for a soft focus, naturally pretty finish every time.IT Cosmetics Heavenly Luxe French Boutique Blush BrushHow to use: Sweep onto cheekbones in an upward motion, then blend toward the hairlineCruelty free
Selfridges
It Cosmetics You Sculpted!™ Contouring Palette for Face and Body, Women's
£31.00
It Cosmetics You Sculpted!™ Contouring Palette for Face and Body, Women's
Achieve the look of a perfectly contoured complexion with You Sculpted! from IT Cosmetics. Developed with plastic surgeons, each shade is formulated with proprietary Perfect Lighting Technology to mimic real facial contouring and provide a fool proof alternative to fillers. Infused with anti aging collagen, silk and peptides, each powder blends effortlessly for smooth, natural looking coverage that lasts all day.IT Cosmetics You Sculpted!Follow the How to Contour Booklet inside your palette for referenceUse with: Heavenly Luxe You Sculpted! 2.54g x 6
Selfridges
It Cosmetics Your Most Beautiful You™, Women's, Live laugh love
£29.00
It Cosmetics Your Most Beautiful You™, Women's, Live laugh love
Live laugh love - Developed with plastic surgeons, Your Most Beautiful You from IT Cosmetics is an anti aging powerhouse that has everything you need for the naturally pretty look of vitality. The talc free matte bronzer, luminizing radiance powder and brightening blush stain are formulated with proprietary Drops of Light Technology, plus collagen, silk and peptides to instantly diffuse the appearance of lines and wrinkles and nourish your skin for your most beautiful results. IT Cosmetics Your Most Beautiful YouApplication: Swirl your favourite IT Cosmetics brush in bronzer and apply where the sun naturally hits your face, including your forehead, nose and chin. Then, brush luminizer over the areas of your face you wish to appear visually lifted, including the top of your cheekbones and brow bones. Add a youthful flush of colour by applying blush to the apples of your cheeks. See enclosed how to guide for referenceUse with: Heavenly Luxe Wand Ball Brush22.2g
Selfridges
It Cosmetics Heavenly Luxe™ Jumbo Powder Brush, Women's
£40.00
It Cosmetics Heavenly Luxe™ Jumbo Powder Brush, Women's
IT Cosmetics’ Heavenly Luxe Jumbo Powder Brush seamlessly sweeps your favourite loose and pressed powders all over your face and body luxuriously pampering your skin while delivering airbrushed perfection. While the soft touch handle and precision cut brush head make application smooth and easy, over 100,000 ultra plush, award winning Heavenly Luxe hairs provide the most effective distribution of powder for a perfectly poreless, optical blurring finish. IT Cosmetics Heavenly Luxe Jumbo Powder BrushHow to use: Swirl into your favourite powder and softly apply in sweeping, circular motions. Or, for a dream like pampering, glide on your skin with or without powder for a light massageCruelty free
Selfridges
Heavenly Luxe Mega Fan Brush
£34.00
Heavenly Luxe Mega Fan Brush
Featuring ultra plush, award winning Heavenly Luxe hair that’s cruelty free and won’t shed, plus a precision cut brush head, IT Cosmetics’ Heavenly Luxe Mega Fan Brush #9 hugs your features to evenly apply your favourite loose and pressed powders. While the soft touch handle and uniquely wide brush head make application easy, the mega high hair count provides effective distribution of product all over your face and body. IT Cosmetics Heavenly Luxe Mega Fan BrushTry with: Bronzer Cruelty free
Selfridges
Superhero Eye Transforming Anti-Ageing Super Palette
£31.00
Superhero Eye Transforming Anti-Ageing Super Palette
Highly pigmented shades in IT Cosmetics Superhero Eye Transforming Anti Aging Super Palette are formulated with antioxidants and hydrolysed collagen – beneficial to skin and blood cell growth. The set contains three eye foundations that prep and colour correct yours lids. Sweep the neutral shades and add a flick of the dramatic Superhero liner to the contour crease. IT Cosmetics eyeshadow paletteShades: 3 x Superhero Eye Foundation Eyeshadow: Confidence (pink opal), Pow (champagne shimmer) and Magical (warm apricot), 3 x Superhero Nudes: Limitless (dusty rose), Powerful (matte taupe) and Aura (satin brown), 3 x Superhero Neutrals: Unstoppable (golden tint), Superstar (satin fawn) and Fearless (bronze shimmer), 3 x Superhero Liners: Bold (bold navy), Daring (deep wine) and Superhero (matte black) Application: Apply to lid using fingers, brush or sponge tip applicator. Dust Superhero eye foundation to lid and browbone to neutralise. Follow with 1 2 shades of the Superhero Nudes and Neutrals. Buff the Suphero Liner into the crease and along the upper/lower lashlineAnti aging peptides, antioxidants, silk and hydrolyzed collagen
Selfridges
Brush Love
£15.00
Brush Love
Instantly cleanse and condition your brushes to make them last longer and apply make up more flawlessly with IT Cosmetics’ Brush Love. Fast drying and easy to use, the alcohol free formula is developed with plastic surgeons and specifically designed to extend the life of all brush hair, natural or synthetic. Packed with collagen, peptides, antioxidants and vitamins A, C and E, it’s ideal for even the most sensitive skin types. IT Cosmetics Brush LoveApplication: Spray directly onto brush head. Gently wipe with tissue or towel to remove make up residue. Repeat as needed. Lay flat to dry for 60 secondsCruelty free
Selfridges
It Cosmetics Heavenly Luxe™ Buffing Foundation Brush, Women's
£35.00
It Cosmetics Heavenly Luxe™ Buffing Foundation Brush, Women's
This best selling brush applies your favourite loose and pressed powder foundations while instantly buffing away the look of pores, fine lines and wrinkles. Featuring ultra plush, award winning Heavenly Luxe synthetic hair, a soft touch handle and precision cut brush head, it’s your must have tool for super quick airbrushed perfection. The mega high hair count delivers the most effective distribution of foundation, allowing you to build beautiful coverage while blurring your imperfections. IT Cosmetics Heavenly Luxe Buffing Foundation BrushHow to use: Buff in circular motions for natural looking coverageCruelty free
Selfridges
Heavenly Luxe Double Airbrush Foundation Brush
£34.50
Heavenly Luxe Double Airbrush Foundation Brush
Featuring ultra plush, award winning Heavenly Luxe hair that’s cruelty free and won’t shed, plus a custom cut flat top brush head, IT Cosmetics’ Heavenly Luxe Double Airbrush Foundation Brush applies your favourite cream and powder foundations evenly and smoothly. The innovative dual fibre brush hairs hug your features to give you flawless, streak free coverage while buffing away the look of imperfections.IT Cosmetics Heavenly Luxe Double Airbrush Foundation BrushTry with: Celebration Foundation Cruelty free
Selfridges
It Cosmetics Heavenly Luxe Powder Brush, Women's
£35.00
It Cosmetics Heavenly Luxe Powder Brush, Women's
IT Cosmetics’ best selling Heavenly Luxe™ Airbrush Powder & Bronzer Brush provides a flawless airbrushed application. This high quality tool comes with an ultra high hair count that allows for the most effective distribution of powder in minimal time. Meanwhile, the soft touch rubberized jumbo handle makes application easy and enjoyable.IT Cosmetics Heavenly Luxe Powder BrushApplication: Swirl the brush into your favorite powder and softly apply in sweeping, circular motions. Or, for a bit of dream like pampering, just glide the brush on your skin with or without powder, for a light massageCruelty free
Selfridges
It Cosmetics Heavenly Luxe™ No-Tug™ Dual Eyeshadow Brush, Women's
£20.00
It Cosmetics Heavenly Luxe™ No-Tug™ Dual Eyeshadow Brush, Women's
This must have, dual ended brush flawlessly applies your entire eye look from base shadow to crease shade to liner without tugging on your delicate eyelid area. Featuring ultra plush, award winning Heavenly Luxe hair, a soft touch handle and precision cut brush heads, it gently glides on pigment for a smooth, airbrushed application that lasts. While the large, fluffy end is perfect for sweeping your favourite eyeshadow all over the lid and crease, the smudge brush effortlessly blends below your lower lash line for a seamless eyeliner effect.IT Cosmetics Heavenly Luxe No Tug Dual Eyeshadow BrushHow to use: For your base colour, use the large flat brush to sweep shadow all over your lid. For your crease shade, turn it sideways and apply with windshield wiper motions. For a liner effect, use the smaller smudge brush below your lower lash lineCruelty free
Selfridges
It Cosmetics Hello Light Crème™ Anti-Aging Radiance Crème Luminizer, Radiance
£20.00
It Cosmetics Hello Light Crème™ Anti-Aging Radiance Crème Luminizer, Radiance
Radiance - Achieve a beautiful, lit from within complexion with this innovative, anti aging crème luminizer from IT Cosmetics. Infused with real silk, collagen, peptides and antioxidants to glide effortlessly over lines and wrinkles, Hello Light Crème Luminizer utilizes proprietary Drops of Light Technology a revolutionary, radiance boosting complex that. Developed with plastic surgeons, it illuminates without glitter or shimmer, and works beautifully on bare skin or over your favourite foundation.IT Cosmetics Hello Light Crème Anti Aging Radiance Crème LuminizerApplication: Apply to areas of your face you wish to appear lifted or add light to including your cheekbones, brow bones, center of forehead, inner corners of eyes, and down the center of your nose for a lit from within glow. See enclosed how to guide for referenceUse with: Heavenly Luxe Angled Radiance Brush6.5g
Selfridges
It Cosmetics Ombré Radiance Bronzer™, Women's, Warm radiance
£25.00
It Cosmetics Ombré Radiance Bronzer™, Women's, Warm radiance
Warm radiance - The dynamic CC+ Radiance Ombré Bronzer from IT Cosmetics allows you to choose a matte glow or subtle radiance all in one. Developed with leading plastic surgeons, this waterproof Anti Aging Colour Correcting formula is enriched with collagen, peptides and Drops of Light Technology to treat and nourish the skin while imparting the perfect warm sun kissed glow.IT Cosmetics Ombré Radiance BronzerApplication: Apply using the Heavenly Luxe® Mega Fan Brush to bare skin, or on top of makeup for instant warmth, radiance and color correction. Can work on face or body for the look of airbrushed sun kissed skinUse with: Heavenly Luxe Wand Ball Brush16.17g
Selfridges
It Cosmetics Heavenly Luxe™ Angled Radiance Brush, Women's
£32.00
It Cosmetics Heavenly Luxe™ Angled Radiance Brush, Women's
Custom designed to bring out your favourite features, this angled brush flawlessly applies all your cream and powder luminizers and bronzers. Featuring ultra plush, award winning Heavenly Luxe hair, it hugs the natural contours and angles of your face while giving you gorgeous, natural looking definition. Swirl it into your favourite highlighting or contouring product, then sweep it onto areas you wish to enhance with the look of light and lift, including the centre of your forehead, under your eyes, on top of your cheekbones, and straight down the bridge of your nose.IT Cosmetics Heavenly Luxe Angled Radiance Brush How to use: Gently dust a luminizer over the areas of your face you wish to appear lifted, add light to or bring forward, such as the centre of your forehead, your cheekbones or straight down the bridge of your nose. To sculpt the area under your cheekbones, apply a matte bronzer for natural looking contourCruelty free
Selfridges
It Cosmetics Heavenly Luxe™ Dual Airbrush Concealer Brush, Women's
£21.00
It Cosmetics Heavenly Luxe™ Dual Airbrush Concealer Brush, Women's
This dual ended, 2 in 1 brush from IT Cosmetics effortlessly applies your favourite liquid and cream concealers – reaching every corner of your face for your most flawless complexion. While the flat and tapered end effortlessly applies concealer under your eyes, around your nose and other hard to reach spots, the round and fluffy end buffs away imperfections for your most airbrushed finish.IT Cosmetics Heavenly Luxe Dual Airbrush Concealer Brush Application: Begin by using the flat end of the brush to apply concealer to large or targeted areas. Then use the round, fluffy end in small, circular motions for a flawless, airbrushed finishCruelty free
Selfridges
Your Skin But Better CC+ Veil SPF 50+
£30.00
Your Skin But Better CC+ Veil SPF 50+
Fair - Experience your SPF 50+ UVA/UVB broad spectrum sunscreen, anti aging serum, moisturiser, primer and breathable fluid foundation in one simple step with the innovative Your Skin But Better CC+ Veil SPF 50+ from IT Cosmetics. Developed with plastic surgeons, this game changing formula combines pure colour pigments with anti aging collagen, peptides, niacin and hyaluronic acid to instantly improve your skin tone and reduce the appearance of pores and fine lines.IT Cosmetics Your Skin But Better CC+ Veil SPF 50+Application: For a flawless, radiant complexion, apply using your favorite IT Cosmetics brush or enclosed sponge. Can be used as your moisturizer, anti aging serum, primer, foundation and sunscreen, based on your coverage needsUse with: Heavenly Luxe Flat Top Buffing Foundation Brush10ml
Selfridges
It Cosmetics Your Skin But Better CC+ SPF 50+ cream, Women's, Light
£30.00
It Cosmetics Your Skin But Better CC+ SPF 50+ cream, Women's, Light
Light - Working with leading plastic surgeons to develop clinically proven beauty solutions, IT Cosmetics aims to empower through the confidence that comes with being happy in your own skin. The Your Skin But Better CC+ cream perfects your complexion with full coverage, while broad spectrum SPF 50+ provides the protection you need to prevent discolouration the look of wrinkles. IT Cosmetics Your Skin But Better CC+ creamFull coverage colour correcting cream with anti ageing hydrating serum made of hydrolyzed collagen, peptides, niacin, hyaluronic acid, antioxidants and vitamins A, B, C and E. Formulated with SPF 50+ UVA/UVB broad spectrum physical sunscreenUse with: Heavenly Luxe™ Dual Airbrush Foundation Concealer Brush32ml
Selfridges
It Cosmetics Bye Bye Redness™ Correcting Cream, Neautral beige
£25.00
It Cosmetics Bye Bye Redness™ Correcting Cream, Neautral beige
Neautral beige - IT Cosmetics' Bye Bye Redness is your colour infused skincare that starts its life as a skin calming cream and completely cancels redness from view all while delivering long wearing, correcting full coverage. Rich in anti aging peptides, colloidal oatmeal, collagen, aloe and avocado, it camouflages any red toned skin discolorations including rosacea, broken capillaries, blemishes, skin irritations, sun damage, scars, age spots for an always flawless finish. IT Cosmetics Bye Bye Redness Correcting CreamApplication: Apply to clean, moisturised skin. Blend with your favorite IT Cosmetics brush for flawless color correcting coverage. Wear alone or under make upUse with: Heavenly Luxe No Tug 11ml
Selfridges
It Cosmetics Hello Lashes™ 5-in-1 Mascara, Women's, Black
£19.00
It Cosmetics Hello Lashes™ 5-in-1 Mascara, Women's, Black
Black - Developed with plastic surgeons, the best selling Hello Lashes 5 in 1 Mascara from IT Cosmetics doubles as a conditioning lash primer, lash enhancing serum, lash tint and curler. While the triple action brush lengthens, curls and separates your lashes, the innovative lash ball detailer tip lets you Go Vertical designed to reach every last inner and outer corner lash. Infused with biotin, collagen, proteins, jojoba, green tea, saw palmetto and amino acids, it’s clinically shown to increase lash volume by 430% for your fullest result yet. IT Cosmetics Hello Lashes 5 in 1 MascaraApplication: Starting at the base of your lashes, hold the brush horizontally, then wiggle and sweep up and through to the tips. Next, turn wand vertically and use lash ball detailer tip to add length, volume and separation9.9ml
Selfridges
It Cosmetics Bye Bye Makeup™ 3-in-1 Makeup Melting Balm
£30.00
It Cosmetics Bye Bye Makeup™ 3-in-1 Makeup Melting Balm
IT Cosmetics’ Bye Bye Makeup is your revolutionary fast acting cleanser, make up remover and anti aging serum all in one step. Developed with plastic surgeons, this sulphate free formula infuses your skin with deep cleansing extracts and botanicals to completely remove all traces of impurities without drying or causing irritation. Featuring Skin Softening Serum Concentrate, it simultaneously provides a soft barrier of moisture for healthier, younger looking results.IT Cosmetics Bye Bye Makeup 3 in 1 Makeup Melting BalmApplication: Gently massage onto dry skin. Rinse well with warm water, or wipe off with a face cloth and pat dry80g
Selfridges
It Cosmetics No-Tug™ Waterproof Anti-Aging Gel Eyeliner, Women's, Black
£18.00
It Cosmetics No-Tug™ Waterproof Anti-Aging Gel Eyeliner, Women's, Black
Black - Developed with plastic surgeons, this creamy waterproof pencil from IT Cosmetics utilises proprietary No Tug Technology to glide on rich, saturated colour without tugging on your delicate eye area. The innovative formula is infused with anti aging peptides, collagen, silk, antioxidants and vitamins A and E to treat and nourish your eyelids while instantly diffusing the look of lines. IT Cosmetics No Tug Waterproof Anti Aging Gel EyelinerApplication: Glide along lash line or inner rims of eyes for definition and a youthful, eye opening look. Pencil twists automatically at base. For a finer line, use built in sharpener0.5g
Selfridges
It Cosmetics Celebration Foundation™, Women's, Fair
£30.00
It Cosmetics Celebration Foundation™, Women's, Fair
Fair - Achieve the look of a flawless, perfected complexion with the Celebration Foundation from IT Cosmetics. Developed with plastic surgeons, the talc free formula absorbs unwanted oil and shine while instantly airbrushing the look of imperfections and delivering highly pigmented, buildable coverage that lasts all day. IT Cosmetics Celebration FoundationApplication: Allow your skincare and primers to fully dry before applying. Swirl your favorite IT Cosmetics brush into compact, then buff onto your skin. Repeat for additional coverage. Buff in circular sweeping motions, then down and outward for natural looking resultsUse with: Heavenly Luxe Flat Top Buffing Foundation Brush9g
Selfridges
It Cosmetics Brow Power™ Lift Pencil, Women's, Matte radiance
£18.00
It Cosmetics Brow Power™ Lift Pencil, Women's, Matte radiance
Matte radiance - Developed with leading Plastic Surgeons, IT Cosmetics’ Brow Power® Lift utilises micronized pigments to impart light on the complexion. Simply apply it to areas of the face that you want to make appear more lifted, such as the brow bone. This innovative tool can also be used to diffuse the look of a fine line or wrinkle, plus it’s packed with skin loving ingredients for younger looking skin. IT Cosmetics Brow Power Lift PencilApplication: Apply Brow Power Lift to areas you want to look more lifted, and then lightly blend with fingers
Selfridges
It Cosmetics Brow Power™ Universal Eyebrow Pencil, Women's, Universal taupe
£19.00
It Cosmetics Brow Power™ Universal Eyebrow Pencil, Women's, Universal taupe
Universal taupe - Developed with plastic surgeons, the award winning Brow Power Universal Eyebrow Pencil from IT Cosmetics is infused with brow enhancing biotin, lecithin, saw palmetto, nettle, green tea, antioxidants, grape seed, and vitamins A, B5, C and E to give you your most beautiful, natural looking brows yet. This cult product comes with an exclusive oval tip that works on both thin and thick brows to mimic the look of real hair, plus a built in grooming spooley brush for polished perfection. IT Cosmetics Brow Power Universal Eyebrow PencilApplication: Apply softer strokes for lighter hair colors including blonde and silver, and press harder for darker tones including brown and black. As a finishing touch, lightly brush the built in spooley brush through your brows for a natural, polished look0.16g
Selfridges
It Cosmetics Your Lips But Better™ All-Day Waterproof Lip Liner Stain, Women's, Je ne sais quoi
£17.00
It Cosmetics Your Lips But Better™ All-Day Waterproof Lip Liner Stain, Women's, Je ne sais quoi
Je ne sais quoi - Your Lips But Better from IT Cosmetics is a lip liner, primer and long wear stain all in one sleek, automatic pencil with a built in sharpener. Developed with plastic surgeons, this beauty game changer hydrates and conditions your lips while delivering gorgeous, velvety colour that’s clinically shown waterproof, even after 8 hours of wear. Infused with anti aging collagen, silk, peptides, hyaluronic acid, avocado oil, shea butter, aloe and jojoba is nourishes for the appearance of a fuller, volumed pout. IT Cosmetics Your Lips But Better All Day Waterproof Lip Liner StainApplication: Can be worn as a lip liner, primer or all over stain. Pencil twists up automatically. For a finer line, use sharpener in base0.5g
Selfridges
It Cosmetics Tightline™ 3-in-1, Women's, Black
£19.00
It Cosmetics Tightline™ 3-in-1, Women's, Black
Black - Developed with plastic surgeons, this lash innovation from IT Cosmetics is your peptide infused black lash primer, eyeliner and mascara in one step. The ground breaking skinny wand starts coating your lashes from the roots to create a beautiful, lash lengthening effect while laying down black pigment between each and every lash for instant tightline eyeliner definition and the look of a fuller lash line. IT Cosmetics Tightline 3 in 1Application: Starting at the root of your lashes, hold the wand horizontally, then wiggle and sweep up and through your lashes from base to tips. Can be worn alone or under mascara. For a beautiful tightline eyeliner effect, fill in gaps between your lashes while pressing the wand along the roots of your entire upper lash line3.5ml
Selfridges
It Cosmetics Bye Bye Pores™ Pressed Powder, Women's, Translucent
£25.00
It Cosmetics Bye Bye Pores™ Pressed Powder, Women's, Translucent
Translucent - Achieve the look of perfectly airbrushed skin with the Bye Bye Pores Pressed Powder from IT Cosmetics. Made with the help of plastic surgeons, this innovative finishing powder blurs the appearance of pores and imperfections while imparting skin with an anti aging blend of peptides, silk, collagen and antioxidants for a youthful finish. Complete with a handy mirror, its perfect for on the go touch ups. IT Cosmetics Bye Bye Pores Pressed PowderApplication: Apply Bye Bye Pores Pressed in sweeping motions along your T zone to minimize shine and eliminate pores from viewUse with: Heavenly Skin Bye Bye Pores® Powder Brush9g
Selfridges
It Cosmetics Brow Power™ Super Skinny, Women's, Blonde
£19.00
It Cosmetics Brow Power™ Super Skinny, Women's, Blonde
Blonde - Developed with plastic surgeons, the foremost experts in facial symmetry, IT Cosmetics’ Brow Power Super Skinny revolutionary automatic ultra fine waterproof pencil is the first ever super skinny micro tip designed and measured to perfectly mimic the exact width of brow hair with each stroke giving you truly natural looking brows. The custom 1.4mm tip, delivers precise hair by hair like application that adheres to skin with long wearing, budge proof and sweat proof results. IT Cosmetics Brow Power Super SkinnyApplication: Use the pencil to fill in your brows. Use lighter strokes for lighter hair colors. Apply more pressure for darker hair colors. To finish, lightly brush through brows with the spoolie brush to create a natural, polished look0.8g
Selfridges
It Cosmetics Je Ne Sais Quoi™ Lip Treatment, Women's
£19.00
It Cosmetics Je Ne Sais Quoi™ Lip Treatment, Women's
Developed with plastic surgeons, this innovative, lip reviving, colour infused treatment from IT Cosmetics is clinically shown to awaken your lips with intense hydration and your perfect flush of pink. While essential butters and oils, hyaluronic filling spheres and antioxidants smooth the look of lip lines and lock in moisture for your most supple, pillowy soft results, the proprietary Vitality Lip Flush Technology reacts with the warmth of your lips to create a beautiful pop of colour that lasts all day.IT Cosmetics Je Ne Sais Quoi Lip TreatmentApplication: Apply directly onto lips for a youthful looking, natural flush of color that lasts3.4g
Selfridges
It Cosmetics Brow Power™ Waterproof Perfector, Women's, Blonde
£19.00
It Cosmetics Brow Power™ Waterproof Perfector, Women's, Blonde
Blonde - Developed with plastic surgeons and infused with the same proprietary technology as the original award winning Brow Power, this powder gel pencil from IT Cosmetics glides on smoothly and mimics the look of real hair for your most beautiful, natural looking brows. The highly pigmented formula is loaded with brow enhancing ingredients, including biotin, lecithin, saw palmetto, nettle, green tea, antioxidants, grape seed and vitamins A, B5, C and E, to coat each hair, adhere to skin and completely cover grey. IT Cosmetics Brow Power Waterproof PerfectorApplication: Apply soft, feathery strokes to fill in your natural brow shape. Finish by lightly brushing through brows with the built in spooley brush for a natural, polished look0.5g
Selfridges
It Cosmetics Bye Bye Pores™, Women's, Translucent
£21.00
It Cosmetics Bye Bye Pores™, Women's, Translucent
Translucent - Instantly erase the appearance of imperfections with Bye Bye Pores from IT Cosmetics your airbrushed perfection in a jar. Developed with plastic surgeons and infused with Bye Bye Pores Optical Blurring Technology, this anti aging, skin perfecting powder utilises real silk to help make your pores disappear from view and collagen to smooth away the look of wrinkles.IT Cosmetics Bye Bye PoresApplication: Sweep a small amount onto skin using your favorite IT Cosmetics brush. Can be worn over makeup or on bare skinUse with: Heavenly Skin Bye Bye Pores® Powder Brush
Selfridges
It Cosmetics Vitality Lip Flush 4-in-1 Reviver Lipstick Stain, Women's, Je ne sais quoi
£17.00
It Cosmetics Vitality Lip Flush 4-in-1 Reviver Lipstick Stain, Women's, Je ne sais quoi
Je ne sais quoi - Formulated to give that long wear flush of naturally pretty colour, IT Cosmetics’ Vitality Lip Flush provides the anti aging hydration of a treatment lip balm and a powerful stain that doesn’t dry out your lips. Developed with leading plastic surgeons, this truly innovative formula contains plum oil, cherry oil, shea butter, aloe and jojoba that all work together to treat, hydrate and nourish your lips.IT Cosmetics Vitality Lip Flush 4 in 1 Reviver Lipstick StainApplication: Apply the Vitality Lip Flush 4 in 1 Reviver Lipstick Stain directly from the tube. All six shades give a sheer naturally pretty flush of color that will last all day3.4g
Selfridges
It Cosmetics Confidence in a Cream™
£38.00
It Cosmetics Confidence in a Cream™
Developed with plastic surgeons, Confidence in a Cream from IT Cosmetics is a quick absorbing product that transforms your skin for a supple, healthier, younger looking appearance. The proprietary Anti Aging Armour Rejuvenating Concentrate combines collagen and hyaluronic acid to plump fine lines and wrinkles, while niacin, peptides and a super ceramide complex are activated upon contact to enhance firmness and reduce the look of pores and discoloration. IT Cosmetics Confidence in a CreamApplication: For best results, apply to clean skin in the morning and evening. Using upward sweeping motions, smooth gently onto face, neck, décolleté and anywhere your skin needs moisture and rejuvenation60ml
Selfridges
It Cosmetics No. 50 Serum™ Anti-Aging Collagen Veil Primer, Women's
£37.00
It Cosmetics No. 50 Serum™ Anti-Aging Collagen Veil Primer, Women's
A true beauty breakthrough, IT Cosmetics' No. 50 Serum is a multi tasking, concentrated, hydrating primer and serum in one. Infused with more than 50 beneficial ingredients, it nurtures your skin and locks in moisture to prepare it for flawless make up application. The innovative formula is quickly absorbed to hydrate your skin without the greasy feel of typical primers.IT Cosmetics No. 50 Serum Anti Aging Collagen Veil PrimerApplication: Apply No. 50 Serum Collagen Veil Anti Aging Primer with clean fingertips onto clean skin, or over moisturiser, before make up application30ml
Selfridges
It Cosmetics Tightline™ 3-in-1 Black Primer - Eyeliner - Mascara, Women's, Black
£19.00
It Cosmetics Tightline™ 3-in-1 Black Primer - Eyeliner - Mascara, Women's, Black
Black - Developed with plastic surgeons, IT Cosmetics' Tightline is an innovative peptide infused black lash primer, eyeliner and mascara in one step. Its ground breaking skinny wand coats your lashes at the roots to create a beautiful, lash lengthening effect and lays down black pigment between each and every lash for instant tightline eyeliner definition. This unique wand also allows the ultra conditioning formula, infused with collagen, proteins, biotin, jojoba, saw palmetto, chamomile, aloe, amino acids and antioxidants, to nourish your lashes for revolutionary lash changing result. IT Cosmetics Tightline 3 in 1 Black Primer Eyeliner MascaraApplication: Starting at the root of your lashes, hold the wand horizontally, then wiggle and sweep up and through your lashes from base to tips. Can be worn alone or under mascara. For a beautiful tightline eyeliner effect, fill in gaps between your lashes while pressing the wand along the roots of your entire upper lash line. For a more dramatic look, add additional coats3.5ml
Selfridges
It Cosmetics Ombré Radiance Blush™, Women's, Je ne sais quoi
£21.00
It Cosmetics Ombré Radiance Blush™, Women's, Je ne sais quoi
Je ne sais quoi - IT Cosmetics’ best selling Ombré Radiance is a beautiful blush and highlighter in one, designed to give your skin a naturally pretty flush of colour in just one sweep. Developed with plastic surgeons and infused with proprietary Drops of Light Technology, the talc free formula transforms from matte to radiant, letting you customise your results for the perfect combination freshly pinched glow and soft luminosity. IT Cosmetics Ombré Radiance BlushApplication: Swirl your favorite IT Cosmetics brush into compact and dust blush over the apples of your cheeks using circular, upward sweeping motions for a youthful looking glowUse with: Heavenly Luxe French Boutique Blush Brush10.8g
Selfridges
It Cosmetics Ladies Je Ne Sais Quoi Complexion Perfection Skin-Perfecting Palette
£32.00
It Cosmetics Ladies Je Ne Sais Quoi Complexion Perfection Skin-Perfecting Palette
Discover your most beautiful you and make every angle your best angle with this anti ageing, all in one palette from IT Cosmetics. Developed with plastic surgeons, the experts in contouring and aesthetics, the Je Ne Sais Quoi Complexion Perfection Palette includes four must have, talc free powder formulas that instantly enhance and brighten your features for a natural looking contour while providing a youthful glow and airbrushed finish. IT Cosmetics Je Ne Sais Quoi Complexion Perfection Skin Perfecting PaletteIncludes: Compact Matte Bronzer, Perfect Lighting Luminiser, Bye Bye Pores Blush, Bye Bye Pores Pressed Poreless Finish Airbrush Pressed PowderCruelty free
Selfridges
It Cosmetics Ladies Revolutionary Heavenly Skin Cc+ Perfecting Brush
£34.00
It Cosmetics Ladies Revolutionary Heavenly Skin Cc+ Perfecting Brush
Discover how Great Brushes Give You Great Skin with this truly revolutionary, skin perfecting brush from IT Cosmetics. Featuring patent pending Heavenly Skin hair infused with anti aging collagen, silk, peptides, niacin and antioxidants, the innovative brush technology instantly improves the look of your skin upon application—and delivers beautiful results every time.IT Cosmetics Heavenly Skin CC+ Skin Perfecting BrushHow to use: Pair it with your favourite skincare and colour infused skincare powders, foundations and complexion products, and experience how the custom cut brush head optically blurs away the appearance of lines, pores and imperfections for an airbrushed, flawless finishTry with: CC Cream Cruelty free
Selfridges
It Cosmetics Ladies Luxe Heavenly Plush Paddle Foundation Brush
£34.50
It Cosmetics Ladies Luxe Heavenly Plush Paddle Foundation Brush
Featuring ultra plush, award winning Heavenly Luxe hair that’s cruelty free and won’t shed, IT Cosmetics’ Heavenly Luxe Plush Paddle Foundation Brush seamlessly applies your favourite cream and liquid foundations. While the precision cut brush head hugs your features for streak free coverage, the mega high hair count provides the most effective distribution of product for a soft focus, airbrushed finish. IT Cosmetics Heavenly Luxe Plush Paddle Foundation BrushTry with: CC Cream Cruelty free
Selfridges
It Cosmetics Ladies Round Luxe Heavenly Magic Eraser Brush
£22.00
It Cosmetics Ladies Round Luxe Heavenly Magic Eraser Brush
Featuring short, ultra soft, micro fine hairs that are cruelty free and won’t shed, IT Cosmetics’ Heavenly Luxe Magic Eraser Brush #15 mini domed brush flawlessly applies your favourite foundations and concealers around your eye area while optically blurring away the look of imperfections for a soft focus, airbrushed finish. It’s so easy to use, it does the work for you to deliver your most natural looking, beautiful coverage every time. IT Cosmetics Heavenly Luxe Magic Eraser BrushTry with: Bye Bye Under EyeCruelty free
Selfridges
It Cosmetics Ladies Luxe Heavenly Pointed Precision Complexion Brush
£29.00
It Cosmetics Ladies Luxe Heavenly Pointed Precision Complexion Brush
Featuring ultra plush, award winning Heavenly Luxe hair that’s cruelty free and won’t shed, IT Cosmetics’ Heavenly Luxe Pointed Precision Complexion Brush #11 evenly applies all your favourite liquid, cream and powder complexion products—and reaches every corner of your face. The custom cut tapered brush head with a precision tip easily blends in hard to reach areas for flawless, streak free coverage. IT Cosmetics Heavenly Luxe Complexion Perfection BrushTry with: Hello Light CremeCruelty free
Selfridges
It Cosmetics Ladies Full Coverage Luxe Heavenly Complexion Master Brush
£40.00
It Cosmetics Ladies Full Coverage Luxe Heavenly Complexion Master Brush
Featuring ultra plush, award winning Heavenly Luxe hair that’s cruelty free and won’t shed, IT Cosmetics’ ultra versatile Heavenly Luxe Complexion Master Brush #16 quickly and flawlessly applies all your face products—including your favourite liquid concealers, cream luminizers and powder foundations—for your most beautiful, full coverage finish. While the flat side is perfect for applying and blending makeup over large areas of your face, the pointed tip blurs away imperfections in small, hard to reach spots. IT Cosmetics Heavenly Luxe Complexion Master BrushCruelty free
Selfridges